6th Avenue & 38th Street


Sign starts with DO. DONUTS?

Today the location is a Pret-A-Manger.




6th Avenue & 37th Street


Cone 20 cents. An ice cream shop?


Nedicks was a New York chain know for its’ orange drinks and hot dogs. The first Nedicks opened in 1913; by this time the chain had over 80 locations. However competition from other fast-food chains doomed Nedicks and the company went out of business in the 1980s.

The location is now a Chick-Fil-A.



6th Avenue between 35th & 36th (Automat)


Huge sign for the Automat. There was another sign on top of the building that lasted until the late 1990s.  It is now a deli called “Toast” which has restored some of the floral design to the exterior of the building.


So many great signs in this shot. A bar with the old Pepsi privilege sign; a Drugs sign, a Deli/Sandwiches sign, another Automat sign.

Today it is a McDonald’s. Flags have replaced signs on this block now but you can see the architectural details that remain.



6th Avenue & 35th Street (Atlantic Bank of New York)


Pizzeria/Heros restaurant with Coca-Cola privilege sign. This is now a clothing store called Desigual.


Atlantic Bank of New York was founded in 1926 and acquired by New York Community Bancorp in 2006. There is now a BankUnited at this location. Until recently you could still make out the faint outline of the Atlantic Bank sign above the ground floor windows, but they have now been eliminated by the sign for the next-door Courtyard by Marriott.


6th Avenue between 34th and 35th (Florsheim, Dolly Wigs, Barricini)


Florsheim Shoes visible across Herald Square. Florsheim was started in 1892. By 1968 the company had hundreds of stores across the country. By the mid-1990s the company started having serious financial trouble; the company still exists on a smaller scale today. This location closed in 2009 and is now Santander Bank.


Another wig store, Dolly Wigs. Does the sign next door say Burger?


Barricini Candy was a leading chain of candy stores in New York and the greater northeast. The company was acquired by the Southland Corporation in 1971, and most of the stores closed in the 1970s, though some locations lasted until the early 2000s.

All of these stores are now Victoria’s Secret.



6th Avenue and 34th Street


Wigs store in the foreground. Behind you can see the top sign on Macy’s saying “It’s smart to be thrifty”, which was the store’s slogan for decades. These days, Macy’s is more high-end and does not advertise itself as “thrifty”.


Difficult to read the sign here. I can make out the words Clothes and Style.

Hard to see with the scaffolding but the location is now a Victoria’s Secret.