6th Avenue & 38th Street

50163839-b3e3-4b15-bfb1-a914410a97c3

Sign starts with DO. DONUTS?

Today the location is a Pret-A-Manger.

IMG_0509

 

Advertisement

6th Avenue & 37th Street

e8321f97-5163-4410-9453-91595351efbf

Cone 20 cents. An ice cream shop?

2d20b460-8ca8-485b-aab4-3bdd6a018f2b

Nedicks was a New York chain know for its’ orange drinks and hot dogs. The first Nedicks opened in 1913; by this time the chain had over 80 locations. However competition from other fast-food chains doomed Nedicks and the company went out of business in the 1980s.

The location is now a Chick-Fil-A.

IMG_0506

 

6th Avenue between 35th & 36th (Automat)

015fe186-3302-4c19-91c8-aef92dd4e9cf

Huge sign for the Automat. There was another sign on top of the building that lasted until the late 1990s.  It is now a deli called “Toast” which has restored some of the floral design to the exterior of the building.

0237a61a-02cc-49ce-9cee-7f79b6d4a307

So many great signs in this shot. A bar with the old Pepsi privilege sign; a Drugs sign, a Deli/Sandwiches sign, another Automat sign.

Today it is a McDonald’s. Flags have replaced signs on this block now but you can see the architectural details that remain.

IMG_0501

 

6th Avenue & 35th Street (Atlantic Bank of New York)

156f87f3-ca34-41a9-8856-fcf8a4aeb5ff

Pizzeria/Heros restaurant with Coca-Cola privilege sign. This is now a clothing store called Desigual.

ff245225-d7de-4d53-bcb0-d5996d88240f

Atlantic Bank of New York was founded in 1926 and acquired by New York Community Bancorp in 2006. There is now a BankUnited at this location. Until recently you could still make out the faint outline of the Atlantic Bank sign above the ground floor windows, but they have now been eliminated by the sign for the next-door Courtyard by Marriott.

IMG_0499

6th Avenue between 34th and 35th (Florsheim, Dolly Wigs, Barricini)

edf53699-1583-4968-bd6c-de8649f3ed31

Florsheim Shoes visible across Herald Square. Florsheim was started in 1892. By 1968 the company had hundreds of stores across the country. By the mid-1990s the company started having serious financial trouble; the company still exists on a smaller scale today. This location closed in 2009 and is now Santander Bank.

fc768bf6-3a60-4396-b1cd-8a26b97378f4

Another wig store, Dolly Wigs. Does the sign next door say Burger?

00e1e560-41db-4d19-807d-31f5c07797d5

Barricini Candy was a leading chain of candy stores in New York and the greater northeast. The company was acquired by the Southland Corporation in 1971, and most of the stores closed in the 1970s, though some locations lasted until the early 2000s.

All of these stores are now Victoria’s Secret.

IMG_0497

 

6th Avenue and 34th Street

74689758-23d7-4ad7-8b55-e73c26f0cf33

Wigs store in the foreground. Behind you can see the top sign on Macy’s saying “It’s smart to be thrifty”, which was the store’s slogan for decades. These days, Macy’s is more high-end and does not advertise itself as “thrifty”.

29ae5c17-d532-41c2-ad74-45bcd1f3dc17

Difficult to read the sign here. I can make out the words Clothes and Style.

Hard to see with the scaffolding but the location is now a Victoria’s Secret.

IMG_0496