Sign in the window is for Richard Bauer & Co, a paper and packaging supplier founded in 1916, now based in New Jersey. On the First National City Bank clock, we can see that it’s now about 1:15. First National City Bank changed it’s name to Citibank in 1976.
Here is the location today, now home to a gourmet coffee shop.
Fred’s(?) Coffee Shop with Pepsi privilege sign.
666 Broadway was most recently a TD Bank.
Across the street are Waverly Textile and Republic Leather. Waverly was founded in 1923 and is still a major US home furnishings manufacturer. I couldn’t find anything about Republic Leather.
The location is currently an Equinox gym.
I’m showing two screenshots for this block.
Unfortunately there isn’t a clear shot, but note the Coca-Cola privilege sign on the south side of the street. That luncheonette is at 640 Broadway, the original Empire State Building, built as the headquarters for the Empire State Bank in 1897. In 1968 the headquarters for the May 2nd Movement, which provided legal counseling to those wishing to avoid the draft, could be found in this building. Today the location is a Swatch retailer.
Below is a clearer view of the old-style Pepsi privilege sign on the hero sandwich restaurant.
According to Daytonian in Manhattan, the building was crumbling by the 1970s, though it was later refurbished and is now home to luxury apartments and shops.
Fantastic view here. We can fully see the Mobil station and sign, while looming above is a huge painted sign: Most N.Y. City Buildings Heat with Paragon Oils. Paragon Oil was founded in 1925 and gained prominence after World War II, when it won the exclusive contract to supply fuel oil to Europe during its reconstruction. In 1957 the company was sold to Texaco, though it still operates under the Paragon name today.
610 Broadway was a car wash and parking garage when it was acquired by Macklowe Properties in 2001. Two years later they built this generic glass office building.
Third Pepsi sign in less than two blocks. The yellow borders really make the sign pop out at the viewer.
By comparison the Coca-Cola sign on Jerry’s Coffee Shop seems much more muted. There is a famous Jerry’s Coffee Shop in Los Angeles, but I couldn’t find any information on this one.
Here is the location today.
Tanner Printing Co., stationers. By the 1980s the company was known as Tanner-Durso Printing, but is no longer in business.
Here is the location today. Note the new style of subway lamppost.
Here is another Pepsi privilege sign. This one, for a luncheonette, features the older Pepsi logo. Also visible is a sign on the luncheonette saying “Food Shoppe”. Sign behind says Dellah?
Further up the street a hero restaurant has the new-style Pepsi sign.
Here is the location today:
Large sign for the National Bank of North America with a clock that confirms the time of the Fleisig clock, it’s a little after one in the afternoon. Established as the First National Bank & Trust Company of Freeport in 1905, the bank changed its name to the Meadow Brook National Bank in 1949. Throughout the 1950s and early 1960s it acquired other banks on Long Island, including banks in Merrick, Hickville, Baldwin, New Hyde Park and Malverne. In the 1960s it became the first Long Island bank to operate in New York City.
In 1967 it acquired the Bank of North America, creating the National Bank of North America. So this was a very new sign, no more than a year old. In 1980 the bank was acquired by National Westminster (NatWest).
Today the location is home to Aritzia Boutique and WeWork.
A few more textile companies here. There’s a Barry and a Harry – Harry Gold is a laces exporter. Aslo what looks like Saul something underneath.
Here is what it looks like today:
Sign at 486 Broadway for Acorn Partitions & Desks. This would be the New York location for Chicago-based Acorn Wire and Iron Works. Acorn was founded in 1913, originally manufacturing mesh tree guards to prevent horses from eating the bark. Today, Acorn is a leading manufacturer of security gates and wire mesh partitions. They have a New York office in Mamaroneck. Also partially visible is a “Loft for Rent” sign with CA5 phone exchange.
Here is 486 Broadway today: